The Roxy brand is an unprecedented leader pioneer and the only all-female action sports brand in the world. The brand's vision: to be the most inspiring women's fashion brand and performance in and out of the water.
In 1990 , Roxy invented the first female "boardshort " and a voice was given to surfing women. For the first time, women had a place and an identity in action sports.
The heritage of the brand and dynamics for action sports is proof that you know that you need to be in the sun, in the water and in the snow. Roxy is inspired by the way of life on the beach and the mountain and her place is outside.